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The explosive growth in computers, telecommunications, and information technology has had a major impact on the way companies bring value to their customers. The technology boom has created exciting new ways to learn about and track customers, create products and services tailored To meet customer needs, distribute products more efficiently and effectively, and communicate with customers in large groups or one-to-one. For example, through videoconferencing, marketing researchers at a company's headquarters in New York can look in on focus groups in Chicago or Paris without ever stepping onto a plane
https://www.egypttales.com/202....1/08/business-inform

Business: The information technology boom: Chapter 5
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Business: The information technology boom: Chapter 5

The explosive growth in computers, telecommunications, and information technology has had a major impact on the way companies bring value
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The societal marketing concept holds that the organization should determine the needs, wants, and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being. The societal marketing concept is the newest of the five marketing management philosophies.
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Business: The Societal Marketing Concept: Chapter 4
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Business: The Societal Marketing Concept: Chapter 4

The societal marketing concept holds that the organization should determine the needs, wants, and interests of target markets.
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We define marketing management as the analysis, planning, implementation, and control of programs designed to create, build and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. Thus, marketing management involves managing demand, which in the turn involves managing customer relationships
https://www.egypttales.com/202....1/08/business-market

Business: Marketing Management: Chapter 3
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Business: Marketing Management: Chapter 3

We define marketing management as the analysis, planning, implementation, and control of programs designed to create, build and maintain beneficial ..
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People satisfy their needs and want with products. A product is anything that can be offered to a market to satisfy a need or want. Usually, the word product suggests a physical object, such as a car, a television set, or a bar of soap. However, the concept of the product is not limited to physical objects - anything capable of satisfying a need can be called a product
https://www.egypttales.com/202....1/07/business-market

Business: Marketing concepts: Chapter 2
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Business: Marketing concepts: Chapter 2

People satisfy their needs and wants with products. A product is anything that can be offered to a market to satisfy a need or want.
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The strategic plan defines the company's overall mission and objectives. Within each business unit, marketing plays; i role in helping to accomplish the overall strategic objectives. Marketing's role and activities in the organization
https://www.egypttales.com/202....1/11/business-market

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Business: The Marketing Process: Chapter 14

The strategic plan defines the company's overall mission and objectives. Within each business unit, marketing plays