A Web Marketing Agency deals with generating new customers in Italy and abroad through the tools made available by the internet. An Internet Marketing agency creates websites and online stores and promotes its online spaces with digital communication tools.
Internet marketing is defined as the set of tools used on the internet to promote the business, products, or services of a company.
Creation of online presence
The digital marketing activity is all about creating your presence and usually getting connected to traditional customer acquisition, relationship, and loyalty strategies on "offline" media (for example, billboards, flyers, print advertising, fairs, direct marketing, call centers), and integrates to these by completing the company's presence on the new spaces offered by the web.
An Internet Marketing agency deals precisely with studying the best online presence strategy for a company. Creating a web project that can bring customers and qualified commercial leads to the markets (Italian and the world) of interest for the company can translate into contracts of value.
The online marketing tools that are used to achieve these purposes are the most diverse but usually include one or more of the following:
- The creation of a website, a landing page (mini-site), or an e-commerce site.
- The Internet Marketing Agency services include promotion through online communication and marketing strategies on the search engines (SEO positioning, advertising on Google, email marketing, content marketing, display advertising and programmatic, social media marketing).
- The optimization and simplification of business processes through complex web systems can facilitate and speed up operations and flows.
Web marketing strategies
Therefore, the web marketing agency is primarily concerned with studying the best strategy for the company, starting from its business objectives and the markets it intends to reach with its online presence.
Through a study of the market, the customer, the competition, and the company itself, a digital communication plan is proposed by the Internet marketing agency which can achieve the objectives summarized in the acronym SMART: specific, measurable, attractive, achievable, timed (i.e., with a clear time horizon).
Web marketing tools: company promotion
The web marketing agency also deals with promoting the virtual space designed and built, with the various tools made available by the web.
A list of these tools includes:
- Search engine positioning activities (also called SEO, Search Engine Optimization).
- Advertising on Google and other search engines.
- Content marketing strategies, such as creating blog articles, e-books, and infographics, can attract customers interested in their products or services.
In the web marketing plan, the right means are proposed to find new customers in Italy and abroad, in the desired markets, with the budget to be dedicated, the risks and opportunities, the added value to be communicated compared to direct and indirect competitors, and the timeline to follow.
Choose the best agency
We are SEM Reseller, the Internet marketing agency working for over one hundred selected clients for over the years in the most diverse B2B and B2C sectors. We specialize in digital marketing strategies to find customers and optimize and automate business processes via the web.