Inflight advertising incorporates any type of advertising that targets the potential customers, boarding an airline. It basically involves commercials during in-flight entertainment programming, ads on setback tray tables, advertisements in in-flight magazines, overhead storage bins, and sale pitches by the flight attendants.
The inflight ads are generally used by the airlines to increase their revenue, and by the advertisers to target travelers, down to their departure city or destination city.
Global Inflight Advertising Market
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Global Inflight Advertising Market Scenario:
The Global Inflight Advertising Market was valued at around $6 Bn in the year 2019, and is projected to reach $XX Bn by the year 2027, growing at a CAGR of almost 10% during the forecasted period.
Global Inflight Advertising Market Overview:
• Increased long – time flights and passenger traffic
The growing frequency in the duration of the flights and the increased number of international flights; arises the demand for in-flight entertainment, thereby paving the growth for the inflight advertising market.
• Need to enhance customer’s experience
The rising need for customized entertainment has highly contributed to the increased demand for the inflight advertising. It has been noticed that many airlines have adopted wireless technologies and seat-centric solutions to enhance the passengers’ experience, which in turn is an important factor responsible for driving the growth of the inflight advertising market.
• System Incompatibility Issues
Though the inflight the advertising market is experiencing a boom owing to the various technological advancements; it is also true that many airlines are finding it difficult and almost cannot integrate new software applications with their older hardware systems. This issue becomes a major factor that could hinder the growth of the inflight advertising market.
Scope of Global Inflight Advertising Market :Inquire before buying
Global Inflight Advertising Market Segmentation
The report for the global Inflight Advertising market is studied across the 2 major segments:
Global Inflight Advertising Market, By Product
o Inflight Magazines
o Display Systems
o Baggage Tags
o Inflight Applications
Global Inflight Advertising Market, By Aircraft Type
o Narrow – Body Aircraft (NBA)
o Wide – Body Aircraft (WBA)
o Very Large Aircraft (VLA)
The Narrow – Body aircraft segment is expected to experience the highest market share during the forecast period. The remarkable growth in this segment can be attributed to the rise in demand for short-haul flights and the expansion of new travel routes and airports.
Global Inflight Advertising Market, By Geography
o North America
o South America
o Asia Pacific
o Middle East Africa
It is noticed that North America dominated the market for inflight advertising in the year 2019; owing to its reason to the high penetration of inflight entertainment systems in the regional airlines, across various economies. Furthermore, it is expected that Asia Pacific region would grow at the highest rate of almost 11 – 13% during the forecast period. The major reason for the market growth in this reason is the rise in the passenger traffic from this region.
Global Inflight Advertising Market Competitive Landscape
• The major key players operating in this market include -:
o Atin OOH
o Blue Mushroom
o EAM Advertising LLC
o Global Eagle
o Global Onboard Partners
o IMM International
o INK Global
o MaXposure Media Group Pvt. Ltd.
o Panasonic Avionics Corporation
o Zagoren Collective
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